Title: 'Typography is Poetry'
A workshop by Prof. Kumkum Nadig
Dean and Senior Faculty, Srishti Manipal Institute of Art, Design & Technology, Bengaluru, India


Abstract:

We all see letter forms and immediately experience feelings, ideas, thoughts and reactions. Typography is more than a functional and utilitarian tool at the service of language.

Typography can visually capture meaning to make words sing, flow, fly, dance, rupture, split and emote.

The workshop is a fun and engaging collaborative activity where participants will create a very short typographic story/poem by stringing various words together and illustrating them to make the story/poem visually appealing. Participants could be playfully deconstructing classic fonts to enhance meaning and emote typography or create reinterpretations of typographic forms to create imaginative and unusual visual forms.



Materials/ tools to be brought by student participants:
Scissors, Cutter, Steel Ruler, Glue, Markers, Sketch Pens, Poster Colours (White, Black and any 4 other colours), Paint Brushes, Black Ink and large calligraphic pen tools / large flat brushes.

Materials provided by Typoday:
Black Cartridge Paper A3 size: 10 sheets
White Cartridge Paper A3 size: 10 sheets

Printouts of the typefaces

Participants will need access to a Photocopier

About Instructor:

Prof. Kumkum Nadig

Kumkum is a visual communication designer and an educator. With over 35 years of professional and 20 years of academic experience, Kumkum brings with her a unique approach to visual communication that is informed by her multifaceted education in architecture, industrial design, and graphic design.

Kumkum currently holds the position of the Head of Visual Communication Programs across UG and PG courses at Srishti and also works as a design director at her design firm, Kena Design.

Kumkum's interests are in design education, curriculum planning, art and design history, expressive typography, printmaking, and book arts, as well as music, farming, and herbology.

Contact details: kumkum.nadig@manipal.edu