Title:
'Typographic Abstraction'
A workshop by Prof. Kumkum Nadig
Faculty Member, Head, Visual Communication Design, Srishti School of Design, Bangalore

Abstract:  This workshop will engage students in ignoring the objectivity of the original as they look at words and letters from a purely subjective, visual point of view as we deliberately blur the boundaries between letterform and image.
The students will thus move from legible type to abstracted type while exploring various aesthetic qualities of the selected fonts. Using a varied collection of given display fonts, students will create a series of Type Collages that are visually expressive and potentially communicative about the dynamics between form and content, and, language and meaning.

About Instructor:

Prof. Kumkum Nadig

Faculty Member, Head, Visual Communication Design, Srishti School of Design, Bangalore

Kumkum Nadig is a senior faculty member and one of the deans of the School of Design, Business and Technology at Srishti Institute of Art, Design and Technology, Bangalore, India.

Kumkum is a trained architect, industrial designer and graphic designer. Since 1984 her work has integrated the disciplines of graphic design, visual communication design and industrial design through projects in packaging design, branding & identity design, marketing collateral design, web design, exhibition design, information design and publication design.

As the dean and senior faculty at Srishti Institute of Art, Design and Technology, Kumkum has been actively involved in designing curriculum for Srishti’s undergraduate and postgraduate courses in Visual Communication Design and Strategic Branding. Kumkum teaches studios, workshops and projects across different schools & years of studies at Srishti while managing her own design practice at Kena Design. Kena Design was founded by Kumkum in 2007 and offers design services to small to mid-size companies and NGOs in India as well as in UK and USA.
Kumkum’s areas of interest and research span History of Art & Design in India, Visual language & Visual Culture, Semiotics & Symbolism in Visual Art, and Experimental Typography.