Title:
'Designing multilingual brand identities'
A workshop by Sarang Kulkarni and Noopur Datye
Principle designer, Ek Type/Graphic designer, Mumbai

Abstract:  Indian Scripts are not just visually different from the Latin script but also distinctly different from each other. Each of them has their own distinct forms, features, taraits and traditions. The workshop will include understanding the varied visual aspects of different scripts, points to consider while designing multi-script brand identities.

Materials/ tools to be brought by student participants:
- 1 pencil, 1 eraser, 1 Rular

About Instructor:

Sarang Kulkarni

Ek Type is a Type Foundry and a Design Studio, based in Mumbai. Started by Sarang Kulkarni in the year 2005, the company has steadily found its niche in multi-lingual branding, type design and calligraphy. A collective of type designers, the WhiteCrow team focuses on creating customised typefaces in all India scripts - Devanagari, Bangla, Gujarati, Tamil, Telugu, Kannada, Malayalam, Gurmukhi, Meitei Mayek (Manipuri), Oriya and Urdu, along with the Latin script.

An alumnus of Sir J. J. Institute of Applied Art, Sarang specialises in type design and calligraphy. In 2005, he founded ‘WhiteCrow’ – a type foundry and design studio based in Mumbai. With clients such as Vodafone, Virgin Mobile, Star Network, Coca Cola and Pidilite, his studio has steadily found its niche in multi-lingual branding, designing custom typefaces across Indian scripts and calligraphy. Sarang is also a part of ‘Aksharaya’, a group that channelises their collective efforts to document, promote, explore and create awareness about Indian scripts.


Noopur Datye

A graduate of Sir J J Institute of Applied Art, Noopur is a type designer and calligrapher. Fascinated by the variety of letterforms in Indian scripts, she designs type in Devanagari, Bengali, Gujarati and Latin scripts. Her work includes custom Bengali and Devanagari typefaces for television channels Star Jalsa and LifeOk, open source type faces Mukta Vaani (Gujarati), Modak (Latin) and Baloo Bhai (Gujarati), Baloo Da (Bangla), Baloo (Latin). Noopur is an active member of ‘Aksharaya and has conducted workshops on calligraphy and letterform design at notable design schools in India, including the IDC, Srishti, NIFT and at the annual Typography Day conference. She loves eating, travelling, reading fiction and chooses to stay away from social media.