'Artistic Typography'
A workshop by Prof. Mahendra Patel and Prof. Pradnya Naik
Faculty Members, Symbiosis Institute of Design, Pune

Abstract:  Experimentations with a words in Roman Fonts, Indian Language/Script Fonts or any Other Language/Script Fonts.

The workshop will indulge into
* unknown, unusual & unfamiliar (to oneself) in experimental & extensive approach;
* by challenging, extending, altering & replacing
some of the following basic fundamentals of basic typography.

Materials/ tools to be brought by student participants:

Participants must need to have:
* A Laptop with Adobe Illustrator & InDesign application
* Some range of fonts on their system
* Basic digital drawing & operative skill/knowledge
* Some basic knowledge and keen interest in typography.

About Instructors:

Prof. Mahendra Patel

Faculty Member, Symbiosis Institute of Design, Pune

Prof. Pradnya Naik

Faculty Member, Symbiosis Institute of Design, Pune

Prof. Mahendra Patel (Born 21 February 1943) He is a retired Principal Designer after 39 years of service from the National Institute of Design (NID), Ahmedabad, in 2003. After his study at Faculty of Fine Arts, M. S. University, Baroda, and at NID, he did Advance Graphic Design at School of Design, Basel, Switzerland, in 1968. Later in 1971, he worked for one year, on type design projects at Atelier Frutiger in Paris. His work has concentrated on Type Design Development projects of Indian scripts of Devanagari, Gujarati, Bengali, Tamil, Malayalam, Kannada and Telugu Scripts. And he has plans to work on Oriya and Gurumukhi. He has also worked extensively on Map Design Projects including Tourist and Bus-route Maps for Ahmedabad City; Guide Maps for Gujarat State and Goa District; Irrigation and Ecology Maps for Gujarat State; Industrial and Archeological Sites Maps for Government of India. In 2000, he has designed Signage Design System for Tirupati, India’s most prestigious privilege place. And in 2002 He has designed the Tourist Signage Design System for Hyderabad City. He has conducted Workshops & Courses often at Faculty of Fine Arts, Baroda; Srishti Institute of Arts, Design & Technology, Bangalore; Mudra Institute of Communications, Ahmedabad (MICA); Industrial Design Centre (IDC), IIT, Mumbai; Indian Institute of Crafts, Jaipur; IIT, Guwahati and DJ Academy of Design, Coimbatore. He has taught abroad at Rhode Island School of Design, USA; Nova Scotia College of Arts, Canada; Christchurch College of Arts, New Zealand and Indus Valley School of Arts & Architecture, Pakistan. In 2007, He was felicitated with “Grand Master of Design” for his contribution in Design Education, by India Design Association, at ICOGRADA Conference at IDC, IIT, Mumbai. In 2010, He was honored with the most prestigious “Gutenberg International Award” for his contribution in Type Design Development of Indian Scripts. In 2013, His Font Design “Neue Frutiger Devanagari” in 5 weights, matching with Neue Frutiger, has been launched by MonoType Corporation. In 2016 he is honored with “Life Time Achievement Award” at TypoDay 2016 Conference, in Bangalore. Also in 2016, he is felicitated as “Design Guru” on National Design Guru Day, in memory of Prof MP Ranjan, by NID Alumni Association & Association of Designers of India, in Gurgaon. At the moment, he is a Distinguished Visiting Professor at IDC IIT Bombay from this academic year, a Mentor Professor at Symbiosis Institute of Design since 2007 and also a Senior Adjunct Faculty at MIT Institute of Design since 2009, both at Pune. His Present aspiration is to design Matching Fonts across all Indian scripts, including English.