'Vernacular Identity '
A workshop by Mr. Kalpesh Gosavi
Faculty, Sophia Polytechnic, Art & Design Dept, Mumbai

Abstract:  Identity is an establishment of one’s characteristics with a unique approach. Identity unveils uncustomary aesthetic. There are multifarious expressional possibilities hidden within a regional script that can unfold numerous identities unlike how we been practised with Latin scripts, which can be lead to a various design implementation and even can be studied well to perceive several perceptions of visual communication studies. The workshop aims to explore typography (also lettering and calligraphy) to construct identities in a regional/ mother script with various experimentation and treatments which would create a visual difference in an existing identity construction approach. The workshop insight would be learning a different perspective of ‘utilisation of regional typography to develop vernacular identity’. Materials/ tools to be brought by student participants: White Indian TK papers, Black ink, poster black paint, Black gel pen, Pencil, scale, eraser, various kind of markers, various calligraphic tools such as, cruckwill, bowpen, coitpens (metal tools)etc. Type specimen book /Typolog

About Instructor:
Mr. Kalpesh Gosavi

An alumnus of Sir J. J. Institute of Applied Art, Mumbai, India. Holds his BFA and MFA. Kalpesh specializes in Calligraphy, Lettering and design studies. Experimenting with letterforms, developing stylizations, exploring design possibilities, visual literacy, branding, publication design and deriving teaching-working methodologies for the same is something that fascinates him a lot. Kalpesh has taken several workshops- Lectures, especially on Devnagari calligraphy- lettering in remarkable art- design institutions, private academies and in various schools across India. ‘Sensible stroke’ and ‘upstroke’ are the calligraphy & lettering workshop series that he has been conducting serially form past some years for design and visual communication students & professionals. Currently he is working as a faculty member with ‘art & design department’ of ‘Sophia polytechnic’, Mumbai, even actively working for various agencies, design studios & publication houses.